SIZE 24,000 sf
LOCATION Toronto, Canada
How can a space give expression to an iconic brand, while elevating the customer experience? That was the challenge RAW met in creating this energetic dealership for MINI in downtown Toronto. The car manufacturer’s kit of parts – its vibrant palette and sleek detailing – inspired the cascading glass pavilions that together form the building’s dynamic architecture. Inside, the bright frame motif carries through in the display cases for miniatures and other paraphernalia. Besides providing an exciting showcase for new models, the interior houses a garage, offices and support spaces for staff.
This project also incorporates a number of sustainable measures: a green roof, a solar thermal hot water system and permeable paving in an eye-catching graphic pattern. Through its exuberant form, sophisticated interior and respect for its environment, MINI Downtown adds a much-needed sense of play and engagement to the street. In fact, the dealership is now also enjoyed as a party and event space.